Not all prospect lists are created equal. The prospect list you choose can greatly affect the likely success of your direct mail campaign. Prospect lists are broken down into three primary categories, Consumer Lists–Business Lists and Response Lists;
Consumer Lists - Our U.S consumer file consists of over 100 million households and over 220 million people. This file is updated monthly to assure deliverability and demographic accuracy. Primary data selections include: age, income, gender, marital status, home ownership, length of residence, and ethnicity.
Complex modeling allows us to produce many lifestyle indicators, which determines the prospect's propensity to respond to your direct mail offer.
Business Lists–Our U.S. business database consists of more than 14 million businesses. This file is also updated monthly to assure deliverability and integrity of the data. Primary data selections include: business type (SIC code), sales volume, employee size, business age, headquarters or branch and key contacts.
Choosing the right business prospects to receive your direct mail offer is critical to the success of your campaign.
Response Lists–Response lists are specialized lists that are compiled as a result of someone's previous behavior, for instance, magazine subscribers, product purchasers, organization members or responders. There are more than 60,000 response lists available from which to choose.
If a response list is appropriate for your campaign, our experience in evaluating response lists will improve the results of your campaign.