1. Typical average sale in dollars	$
2. Direct cost of above sale	$
Gross profit of above sale	$
3. Typical orders per customer per year
Annualized gross profit	$
4. Total cost of direct mail campaign	$
5. Number of pieces mailed
Cost per 1000 for campaign	$
Total sales required to break-even
6. Your closing ratio in percent	%
Total responses required to break-even
Response ratio required to break-even	%