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1. Typical average sale in dollars $
2. Direct cost of above sale $
    Gross profit of above sale $
3. Typical orders per customer per year   
    Annualized gross profit $
4. Total cost of direct mail campaign $
5. Number of pieces mailed   
    Cost per 1000 for campaign $
    Total sales required to break-even   
6. Your closing ratio in percent    %
    Total responses required to break-even   
    Response ratio required to break-even    %
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